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Staff and volunteers from the maternity unit at St Peter’s Hospital organised a huge cake sale on Tuesday 25th June to support National Breastfeeding Awareness Week (23rd – 29th June).

Infant Feeding Advisor and Specialist Midwife, Kim McHarg, said: “We wanted to encourage people to come and talk to us about breastfeeding and particularly the key message around this year’s campaign, that every day you breastfeed makes a difference to your baby. As last year’s cake sale was so popular, we thought we would do another one this year – it’s a good way of chatting to mums and dads-to-be about breastfeeding in a more relaxed way. The money raised will be used towards our breastfeeding resources.”

The whole maternity team at Ashford and St Peter’s, including midwives, nursery nurses and maternity care assistants are trained to help women establish breastfeeding. The unit has achieved the UNICEF Baby Friendly Level 2 accreditation during the last year which demonstrates their commitment to helping new mums breastfeed by providing consistent and supportive advice to women.

Kim adds: “We want to really encourage women to not only try breastfeeding, but to stick with it, as it offers so many benefits for both mother and baby. We run breastfeeding workshops for all women in the third trimester of pregnancy, to help them understand breastfeeding better and ask any questions. After the birth, our community midwives and maternity assistants are on hand to offer advice and support and we also help to run several drop-in clinics in the community, so women can easily access help when they need it.”

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My message this week is focused on a topic that affects us all in a number of ways and is becoming of increasing importance – Sustainability.

As many of you will know, yesterday, we marked NHS Sustainability Day with a fantastic showcase event in the Postgraduate Centre at St Peter’s, which gave us a helpful insight into the role sustainable development can and does play in healthcare delivery and particularly from our perspective at ASPH ... read this week's message